Video SEO for SMB’s: What Does Standing Out Online Really Mean?

Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs), as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some top-level trends, today I thought I’d cite a specific study that proves to be very illustrative to this discussion:

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